EASY AND EFFECTIVE WAYS TO MARKET YOUR EBOOK

EASY AND EFFECTIVE WAYS TO MARKET YOUR EBOOK
POSTED ON JULY 24, 2013 BY YADAV PRASHANTH
COURTESY : ALLA GILBERT ON B2BEXPLORE.COM
Are EBooks Easy to Publish?

The modern day books are the digital versions of your normal paperback or hardback books, and the former is much easier to publish and promote than the physical copies of books. In fact, you can easily market an eBook even if you are a newbie in the publishing industry. Self-publishing authors have an easy way out with EBooks.

It would be wrong to say that EBooks have surpassed the traditional books, but they have definitely complemented the sales of the traditional books. New and inexperienced authors find promoting their works through EBooks much easier and cheaper than through the traditional mode.

Effective Planning and Strategizing

Does marketing an EBook doesn’t involve so much planning and strategizing like the traditional mode of marketing? Can you do away with some steps? Do aesthetics like attractive posters, banners, and impactful promotional materials no longer play an importance? The answer to all this is a definite no-no.

These factors play a huge role even when you have adopted the digital mode of marketing. In the digital mode, this takes the form of designing an attractive and impactful cover page, design, and extract that both interests and intrigues people.

Deliver What is in Demand

Know the pulse of buyers. Get well-acquainted with the modern themes and trends in book writing and know what readers are attracted to in reading the most. The cover page is the first opportunity to be visible and please the buyers. If you fail there, even the best written content of yours won’t find a reader. So, the façade matters even in EBooks!

Don’t forget those days when you would buy a physical book after reading its backside summary. Make sure the title is highly impactful and triggers curiosity in the minds of visitors. The extract that you write for your EBook should neither be a tell-all nor an extremely vague thing. Moreover, make sure you are writing on something that is amiable to the mindset of readers. Nobody likes to read the type of story that was read by the generation of your forefathers. Sticking to a theme matters a lot; your book shouldn’t be a mishmash of many different themes. There is a difference between intriguing the readers and confusing them.

Distributing Free EBooks

The next thing is the channel of marketing. Make sure your EBook is there on Amazon, the largest and the most popular online retailer. Don’t shy away from placing your EBook on free EBook websites. Cheap things aren’t always of low quality.

When you are a ‘nobody’ in the industry, adopting cheaper means of marketing your book works. You can only ask for a price when you are already known and liked. The more your book is read and appreciated, the better it is for you. So, be generous with the first few weeks or months until your popularity score is something to reckon with.

Reviews

Just like you would read a book if your friend suggested it, the same goes for reviews for online books. Garnering reviews on your blog for your E Book is a great way to market your book. Don’t be afraid of negative comments.

You can always deliberate on those and make the outcome or the conclusion in your favor. Sometimes, negative reviews prompt many a reader to dig into the matter and actually read your book. So, welcome all kinds of reviews and a lot of them. Reviews are a great way to make your EBook popular and improve online sales.

Email Marketing

Email marketing works too, but make sure you don’t bombard the email recipients. Gone are the days when emails would be cherished and each one of them would be read. Draft a single but highly effective email so that there are no chances of it going unread.

Formatting your email so that you get a ‘read receipt’ when the recipient clicks on it will help you find out whether the subject of your email was impactful or not. Check the traffic of the web link that you post on the email meant for marketing. Compare the read receipts and the web link traffic to calculate the conversion ratio at each step. This way you will know how effective each step of your EBook marketing is.

Getting Social Works for EBooks Too

Promoting your EBook through social media tools like Facebook, Twitter, Google Plus, and others are a great way and in fact, the most effective way to promote your EBook. If you are an author, set up a blog on Facebook and interact with your readers regularly. There’s no stopping you from succeeding when you do this.

Why Established authors recommend book reading ?

Here , after the release of the Idea ,of My Book [Currently Under Construction] , " Release Me"
#1 Of the series " Manifesto of Hell " , From the Clutches of my thoughts.
I was Desperately in need of new and fresh concepts, when I started.

I , like the other Authors and Prolific writers managed to gain much from my Own fantasy world i.e. dreaming , Surroundings and from my everyday life as well.The thoughts were towards My Chosen Subject for writing ,Which was Fantasy....


But, when I've written, sorry, Typed some content of about 10 to 12 pages as a progress of my project , I was dried. It was like , my brain got Totally Deserted.

All, I was left with just Concepts, but no wordings...at that moment..


I was lacking Words of some special Kind , that magical words which makes the readers to pin my book to their featured book list..or reading lists whatsoever. ..they could shout out about the book at the possible places..

I remembered , an article that I read Before A month By Lindsay Buroker...when I was searching the inter net For some details or may be about some tips I don't remember Exactly..
It SAID to be A good author, you Need to read many books.
Then after afew searches ,I found that many established authors read ,read and read more books. They mean it.

If you have chosen to write an e book , this says you have a strong will to put a master piece towards the audience ,at this point you have already jumped the hurdle's ,that bothers you of choosing this kind of endeavor.

Now It's time to be more wise. If you are currently chasing an idea of writing an ebook , you might have well stuffed your mind with the kind of story to present ,here in the literary world we call it as Genre or the Life of the book , which you could say otherwise.So , plan a plot and build your constriction around it and this will be the concrete base for sure...

As ,further you go, like each step the story will demand each scene ,that you have to climb carefully. Like each floor in the structure ,there are some special beings , usually we call them as Characters.

My friends, What I meat to say and I did to say is ,you should understand the subject that your character is characterized towards .This could be possible ,if you can make this from the books you have already read. May be from the most favorite character in the book , you have read.

I my self have read many books .I advise new authors and writers who are Writing  or starting new novels ,to read many books especially books from Earlier[old] authors .. Especially Print books from most successful authors .


After you get an I idea about the style of the author, you can carry out the sweep business , by testing new authors..or e books.


Here lies our cookie ,then grab the difference and you will master the technique ,when you find the difference .So ,many established authors and also ME,  recommend always to look for difference ..


Good Luck !!!!!!

8 Most Effective E Book Promotional Tips

8 Most Effective EBook Promotion Tips

The article tells us about some special and effective promotion tips of Ebook.

courtesy :B2B eXPLORE WEB SITE  https://exploreb2b.com/articles/8-most-effective-ebook-promotion-tips

written by: 
Alla Gilbertwritten on: 
July 08, 2013Categories: 
Writing Books

CourtseyCCCC

Creating and publishing an EBook may be a new experience for you. But, the game doesn’t end there. There are many things like being able to promote your EBook in the most effective way. This involves uploading your EBook on a variety of online channels.

Popular Online Retailers

Amazon and Kindle are the latest popular hotspots for promoting and selling your EBooks. Promoting a book through online means is much easier in today’s times than going through the gruelling process of using the traditional means of book promotion. However, you need to be well-versed with some tools and means to promote your EBook well through the online mode.

Social Marketing

Social media is the topmost mode of promoting your EBook successfully. In fact, marketing an EBook through social media is a viral means of marketing. The word about your EBook spreads faster through social media tools than through any other means. So, don’t forget to employ this means of EBook marketing. Don’t waste your time by using the ineffective means; know what works and what doesn’t.

Blogging, Boasting, and Deliberating

Blogging is a great way to promote your EBook. Blog through web, through Facebook, tweet, post comments on Google plus, and all and sundry that is popular nowadays. EBook promotion is a great way to enhance the visibility of your new creation or to popularise yourself as an author.  Welcome comments from friends, other bloggers, other authors, book critics, and book industry experts.

Carving Pretty Art and Craft

Designing the cover pages of an EBook is the first step in grabbing the attention of readers. If it is dull or if it fails to grab reader’s interest, then you have very little luck further. Hire an expert publishing company, or if you are good at web designing or basic Photoshop, you can do it yourself too. If you wish to take up self-publishing, all the decisions will be yours to make.

The publishers only have to implement your planning. So, you have the maximum level of creative freedom when you take up self-publishing. However, you still have to work hard in promoting your EBook.

Smart SEO Strategy

Work out an effective SEO strategy for your EBook promotion. Make sure you select tags and reviews that are search-friendly. The title should be extremely impactful and be able to generate curiosity and deep interest. There’s nothing wrong in getting a bit personal when it comes to marketing your EBook. When you unravel personal details about your lifestyle, readers are better able to connect with you.

Share your previous success stories or stories about struggles and milestones in writing your current book. If readers are able to connect with you emotionally, probably they will be able to connect with the characters in your book too. So, tap the pulse of the readers and use it in the most effective way.

Incorporation of Rich Media

Sharing images and videos of the different aspects of your writing journey is a great way to get people interested. When you create some sort of analogy between your book and some other story or real life incident or natural event, people are more tempted to read it. Try to merge the real with the virtual and see the magic happen in your writings.

Be of use to readers. Many book readers are highly practical. They won’t read something that isn’t of much practical value to them. If they feel their life is stuck at some point or due to certain problems in life, and if your book provides solutions to those problems, your book is highly likely to be the next bestseller.

Maintain Your USP

Be unique; don’t be a copycat version of other bloggers or authors. Give readers something that others aren’t giving. When you deliver something that is not easily available, your value naturally increases.

Tweet more. Tweeting may be considered a short way of conveying your message, but it is highly impactful if you master the art of doing so.

Avoid Bombarding

Blogging, putting reviews, and promoting your eBook in the most effective way is important to keeping the memories and craze of your eBook alive. If you don’t continue this, people will easily forget you. However, don’t bombard the web and thus the readers with a mention of your EBook everywhere. If you go everywhere, you lose your elite value. Maintain your status and avoid looking cheap.